Strategic Product Development
Troduct Development is a broad field of endeavour that deals with the design, c
reation and
marketing of new products. It is primarily focused on developing systematic methods for
guiding the processes involved in getting a new product to the market.
The programme will deliver an insightful knowledge of the best ways to create products that will greatly benefit organizations cutting across the public & private sectors and their stakeholders.
Participants will learn about the rudiments of Product Development including; Product
Developing process, skills for Pricing Product,Marketing and Licensing. They will also learn about the techniques to search (source) the market for trends and discover which products are tenable and will sell fromthe onset.