Defining The Basic: Articulating Corporate Vision, Mission & Values
Defining the Basics is a business transformation initiative designed to help organizations discover and articulate their core purpose, core value(s) and desired end state(s). 
Peter Drucker makes it clear that organizations that will succeed must clearly define their business vision, mission and values. A business is not defined by its name, statutes or articles of incorporation. It is defined by its’ business mission. Only a clear definition of the mission and purpose of the organisation makes it possible to set clear and realistic objective and articulate effective strategy. This is the heart of corporate strategy.